Using gamification to upsell hotel rooms The airline industry has shown strong leadership in yield management. Here is another idea that we can ‘borrow’ from them to add to our success. Now is the time to use the principles of gamification to your advantage. Source: Hotel Marketing Using gamification to upsell hotel rooms
Digital transformation shifts funding from IT to marketing Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising – all because of digital. Source: Hotel Marketing Digital transformation shifts funding from IT to marketing
Amadeus taps Expedia for hotel bookings Amadeus agents worldwide will be able to book Expedia Affiliate Network’s rates and availabilities at more than 350,000 hotels worldwide through Amadeus, including full-service hotel brands, boutique hotels, and serviced apartments. Source: Hotel Marketing Amadeus taps Expedia for hotel bookings
New hotel booking sites take advantage of industry loopholes At the recent PhocusWright Summit, almost half of the 24 startups presenting their ideas were related to hotel booking apps. Here’s a closer look at how some newer hotel booking apps are striving to find their own niche. Source: Hotel Marketing New hotel booking sites take advantage of industry loopholes