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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Google says Hotel Ads are the big moneymaker in Europe

Google says Hotel Ads are the big moneymaker in Europe Google doesn’t talk about travel strategy very often but it’s clear from a recent interview that Hotel Ads is the breadwinner in travel among Google’s offerings while flights is the “upper- funnel product” that’s less lucrative but the starting point […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Lola reveals pivot plans to target corporate travelers

Lola reveals pivot plans to target corporate travelers US travel start up Lola will unveil and version two of its app which connects travelers with live agents in the summer. Founder Paul English, who previously founded Kayak, told the Phocuswright Europe conference in Amsterdam said the firm was preparing to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The digitalisation of hotel meetings

The digitalisation of hotel meetings The booking economy that emerges in the hotel meeting business needs to be a healthy one. This means an ecosystem where customers can book through a variety of channels. Source: Hotel Marketing The digitalisation of hotel meetings

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google Hotel Search rolls out pricing trends graph

Google Hotel Search rolls out pricing trends graph At the beginning of this year, Google was testing hotel price trends in the form of graphs. It looks like Google has begun rolling it out this week for all hotel ads. Source: Hotel Marketing Google Hotel Search rolls out pricing trends […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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