Golden Week’s bookings increase reconfirms Chinese interest in European travel

Golden Week’s bookings increase reconfirms Chinese interest in European travel Tourism to Europe declined significantly in 2016 due to continued security anxieties, but the dates surrounding Chinese New Year, which falls on Jan. 28 this year, hint that interest in European destinations is on the mend. Source: Hotel Marketing Golden […]

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The great loyalty rate debate

The great loyalty rate debate Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability. Source: Hotel Marketing The great loyalty rate debate

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