US travelers prefer travel agents over OTAs Despite the plethora of third-party online booking providers like Expedia, Kayak, Booking and Hotels.com, a new survey reveals that the most popular way to book a trip remains the traditional travel agency, with 40% of Americans working directly with an agent. Source: Hotel Marketing US travelers prefer travel agents over OTAs
Is the travel industry failing single parents? In today’s world, there are many variations to the “traditional” family holiday consisting of two married parents and their children. Source: Hotel Marketing Is the travel industry failing single parents?
Debunking the myth of the ‘average’ traveler The new report by Sojern offers deep insights into how consumers buy travel services by looking at eight anonymous user purchase journeys spanning multiple devices, regions, and trip motivations. Source: Hotel Marketing Debunking the myth of the ‘average’ traveler
Expedia: The value of international hotel bookings Global customer reach is invaluable for hotels. The many advantages that come with an international booker include a higher average daily rate, and longer length of stay. Source: Hotel Marketing Expedia: The value of international hotel bookings