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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Growth of mobile presents challenge & opportunity for hotels

Growth of mobile presents challenge & opportunity for hotels Hotel apps and mobile capabilities have become a vital part of guest experience and a key contributor to overall hotel guest satisfaction, according to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Study. Source: Hotel Marketing Growth of mobile […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Most companies overspend on Last Room Availability Rates, CWT says

Most companies overspend on Last Room Availability Rates, CWT says CWT Solutions Group, the consulting division of Carlson Wagonlit Travel, published research that shows a 5 percent gap between the perceived and actual value of Last Room Availability rates. Source: Hotel Marketing Most companies overspend on Last Room Availability Rates, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Two travel agencies testing Sabre’s new chatbot

Two travel agencies testing Sabre’s new chatbot Sabre is testing chatbot technology with two travel agencies, Travel Solutions International USA and Casto Travel, to handle simple client service and support requests such as flight reservation changes. Source: Hotel Marketing Two travel agencies testing Sabre’s new chatbot

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Booking.com and Expedia build their traffic online

How Booking.com and Expedia build their traffic online We know OTAs have been spending a fortune on Google AdWords for years. But with 20-30% of their online advertising budget allocated to metasearch, Trivago, Kayak and TripAdvisor today deliver a similar share than paid search for the OTAs, and it’s growing. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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