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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

New survey reveals most popular conference destinations

New survey reveals most popular conference destinations A new survey of buyers attending the Business Travel Show has revealed the most popular destinations for conferences, with the US, Dubai and the UK taking out the top positions in the long-haul, mid-haul and short-haul categories respectively. Source: Hotel Marketing New survey […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The network effect benefits of engaging with TripAdvisor

The network effect benefits of engaging with TripAdvisor As reported earlier, TripAdvisor today officially announced additions to its subscription products, enabling accommodations and restaurants to attract, engage and influence customers. Source: Hotel Marketing The network effect benefits of engaging with TripAdvisor

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

IHG launches 2017 trends report on the ‘Age of I’

IHG launches 2017 trends report on the ‘Age of I’ Intercontinental Hotels Group launched its 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’. The report highlights the uncompromising nature of today’s customer who increasingly expect brands to deliver experiences that satisfy contradictory needs. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

2017 hotel RFP season gave some power back to buyers

2017 hotel RFP season gave some power back to buyers The 2017 hotel RFP season proved more favorable for buyers than in recent years, as corporates saw softer rate increases than projected and a slightly more amenable negotiating climate as the season progressed. Source: Hotel Marketing 2017 hotel RFP season […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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