OTAs lead in customer engagement, can hotels still catch up? Human engagement alone is not going to be a key differentiator for hotels. OTAs are engaging with consumers on a technology level, and that engagement is often much more relevant than somebody speaking to me at a hotel. Source: Hotel Marketing OTAs lead in customer engagement, can hotels still catch up?
Hotels need startups more than ever With higher demands for accommodation comes much higher expectation from hotel guests, and more sophisticated ones, which trigger the need for startup innovation in the hospitality sector. Source: Hotel Marketing Hotels need startups more than ever
How AI will change corporate travel management According to Egencia’s CTO Alex Kaluzny, companies need only look to the consumer space to find out how they can innovate corporate travel with technology. Source: Hotel Marketing How AI will change corporate travel management
Direct bookings continue despite safety fears Results of a new Concur study reveal than half of business travellers know that not booking through company channels can affect their safety but a majority still book outside. Source: Hotel Marketing Direct bookings continue despite safety fears