Hoping for better customer service, travelers turn to Facebook’s Messenger Companies are quietly allocating customer-service resources to handling queries received via Facebook, and it may offer a shortcut to better service. Source: Hotel Marketing Hoping for better customer service, travelers turn to Facebook’s Messenger
Younger travelers rely on search engines, recall ads more often How much do images and videos – as well as phrases in search ads describing lush tropical climates that serve up to residents living in snowy cold climates – actually influence purchase decisions? Much more than some might think. Source: Hotel Marketing Younger travelers rely on search engines, recall ads more often
How Airbnb struggles to balance its past and future After last weeks presentation of the company’s vision, Skift tries to make some sense out of what we know Airbnb is doing now – and what it hopes to be doing over the next 10 years. Source: Hotel Marketing How Airbnb struggles to balance its past and future
Airbnb CEO says it’s now “100%” battling OTAs Airbnb views itself going all-in with a plan to compete with the giants of the accommodation world – online travel agencies. Source: Hotel Marketing Airbnb CEO says it’s now “100%” battling OTAs