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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotel rooms departments struggle to control expenses

Hotel rooms departments struggle to control expenses Facing modest growth in rooms revenue, hotel managers will be challenged to maintain growth in both rooms department profit levels, and profit margins. Given the link to overall hotel profitability, hotel owners and operators need to pay attention to rooms department expenses, not […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs remain the dominant booking force for hotels around the world

OTAs remain the dominant booking force for hotels around the world A paper to be released later this week by Sabre and Phocuswright, giving hotels advice on how to position themselves in an increasingly multi-channel distribution landscape, is backed by primary research into the booking habits of consumers. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why is the travel industry so interested in millennials?

Why is the travel industry so interested in millennials? According to Expedia group general manager for South-East Asia and India, Simon Fiquet, they have become one of the largest generations in history who are “keen on traveling and experiencing things”. A millennial would rather spend on travel than buy a […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The difficult coexistence between Booking.com and your hotel website

The difficult coexistence between Booking.com and your hotel website The marriage between Booking.com and the hotel worked well until the former started capturing sales quota that were too high, surpassing 30% and even up to 50% of a hotels online bookings. Source: Hotel Marketing The difficult coexistence between Booking.com and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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