Adobe’s high-tech travel industry upgrades The travel industry is incredibly competitive, and Adobe is helping companies better understand their customer base through the use of analytics. Source: Hotel Marketing Adobe’s high-tech travel industry upgrades
New hotel cancellation policies lead to flexible pricing Hilton is pleased with the results of the new policies, with the volume of short-term cancellations down significantly. And now, the company is testing a new pricing plan that will reward guests who book early. Source: Hotel Marketing New hotel cancellation policies lead to flexible pricing
Travel firms looking to ‘soft opt-in’ consent as new EU rules loom A ‘soft opt-in’ for marketing consent will be used by some travel firms after new EU laws on data protection comes in, according to a leading legal expert. Source: Hotel Marketing Travel firms looking to ‘soft opt-in’ consent as new EU rules loom
Hogg Robinson thinks it has a technology edge on its corporate travel competitors Although still in its infancy, IATA’s New Distribution Capability is only going to get bigger. The airlines want it to succeed as do corporate travel agents who will have access to a greater amount of content. Source: Hotel Marketing Hogg Robinson thinks it has a technology edge on its corporate travel competitors