Airbnb takes Trips to new APAC cities Airbnb is expanding experiences, activity products launched as part of its Trips platform in November last year, to Melbourne, Bali and Hong Kong. Source: Hotel Marketing Airbnb takes Trips to new APAC cities
Hotels are boosting loyalty with dining experiences (four examples) Thanks to the rise of food tourism, an increasing number of hotels are launching dining experiences of their own. The aim is to increase loyalty and create a seamless experience for customers. Source: Hotel Marketing Hotels are boosting loyalty with dining experiences (four examples)
What Booking.com’s marketing budget shift means for hotels Building loyalty through emotional appeal is where hotels have the upper hand over OTAs. Booking.com needs to build more brand emotion with its customers, and the increased TV spots are intended to give them the platform to do so. Source: Hotel Marketing What Booking.com’s marketing budget shift means for hotels
Why OTAs still have plenty of room for growth Is this only the beginning of the beginning of online travel? With a recent downbeat set of results from online travel agencies, it’s a question that’s hotly debated these days. Source: Hotel Marketing Why OTAs still have plenty of room for growth