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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Priceline’s secret sauce: humility, synergy and people

Priceline’s secret sauce: humility, synergy and people CEO Glenn Fogel was in the keynote hot seat at EyeforTravel Europe last week talking about staying ahead of the curve. Source: Hotel Marketing Priceline’s secret sauce: humility, synergy and people

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Last click attribution is killing your hotel marketing campaigns

Last click attribution is killing your hotel marketing campaigns Booking a room at a hotel is a process. Judging your hotel and travel marketing campaigns at the finish line incorrectly assigns all the praise and investment to one single component. Source: Hotel Marketing Last click attribution is killing your hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Priceline bookings soar, offers weaker outlook

Priceline bookings soar, offers weaker outlook The increase of 24% year-on-year is more than $400 million compared to the same period in 2016 and just under $300 million higher than the record quarter the group had between April and June last year. Source: Hotel Marketing Priceline bookings soar, offers weaker […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Investors happy as TripAdvisor pulls back from struggling Instant Booking

Investors happy as TripAdvisor pulls back from struggling Instant Booking TripAdvisor is pulling back from a major strategic effort to get travelers to book hotels directly on its website after the initiative cut into revenue growth and sent the stock to its lowest price since 2012. Source: Hotel Marketing Investors […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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