More travelers say TripAdvisor blocked warnings of rapes, blackouts and injuries

More travelers say TripAdvisor blocked warnings of rapes, blackouts and injuries Users have no way to know how many negative reviews TripAdvisor withheld, how many true, troubling experiences never get told. The Federal Trade Commission is now looking into TripAdvisor’s business practices. Source: Hotel Marketing More travelers say TripAdvisor blocked warnings of rapes, blackouts and injuries

What Booking.com’s marketing budget shift means for hotels

What Booking.com’s marketing budget shift means for hotels Building loyalty through emotional appeal is where hotels have the upper hand over OTAs. Booking.com needs to build more brand emotion with its customers, and the increased TV spots are intended to give them the platform to do so. Source: Hotel Marketing What Booking.com’s marketing budget shift means for hotels