How OTAs are winning the direct booking battle in China The findings of EyeforTravel’s latest Chinese Travel Consumer Report 2017-2018, which surveyed over 2,000 consumers, are bad news for the direct booking charge. Source: Hotel Marketing How OTAs are winning the direct booking battle in China
Hotels offer bundled packages to wrest bookings from OTAs All-inclusive resorts are the ones typically offering one-click shopping. By bundling air and hotel, it’s easier for guests to say “yes.” These packages directly compete with OTAs. Source: Hotel Marketing Hotels offer bundled packages to wrest bookings from OTAs
India: OTAs go beyond discounts to net loyal customers After luring travelers with discounted air fares, online travel agents (OTA) such as MakeMyTrip and Cleartrip are now shifting gears by rolling out new schemes to win their loyalty. Source: Hotel Marketing India: OTAs go beyond discounts to net loyal customers
Loyalty is on the verge of major disruption Technology, such as mobile and blockchain, are forcing traditional loyalty models to adapt and become dynamic to remain relevant in an ever-saturated market. Source: Hotel Marketing Loyalty is on the verge of major disruption