Is the GDS surcharge here to stay? The global distribution service (GDS) is more popular than ever with travel agents, but it isn’t as useful a tool for airlines who are charging travel agents to use the booking platform. Source: Hotel Marketing Is the GDS surcharge here to stay?
Travelport global survey highlights different digital traveler habits Travelport published the results of a Global Traveler Survey of 11,000 people worldwide that highlights the use of digital tools when planning, booking and experiencing a journey. Source: Hotel Marketing Travelport global survey highlights different digital traveler habits
Google: How the travel industry is shifting to assistance As tech’s effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers’ rising expectations for assistance at every point of the purchase journey. Source: Hotel Marketing Google: How the travel industry is shifting to assistance
OTA belt-tightening hurts TripAdvisor TripAdvisor said third-quarter revenue rose less than analysts expected because hotels and OTAs reduced marketing spending at the travel-review site. Source: Hotel Marketing OTA belt-tightening hurts TripAdvisor