China’s travel growth outpacing all other nations As China’s travel market takes off, all eyes should be on the country’s roughly 400-M millennials, who will drive spending on airfare, hotels, theme parks, casinos and cruises world wide in the years to come. Source: Hotel Marketing China’s travel growth outpacing all other nations
Marketing to Chinese travelers is all about WeChat More destinations understand that WeChat is a different ball game than western channels and they’re getting smarter about how to reach Chinese travelers on the platform. Source: Hotel Marketing Marketing to Chinese travelers is all about WeChat
Accor: What will be the hotel room of the future? Accorhotels has made an interactive hotel room timeline inspired by the last century’s evolutions. Source: Hotel Marketing Accor: What will be the hotel room of the future?
Increased media fragmentation could potentially break Google’s hold on travel advertising Expedia’s new CEO Mark Okerstrom thinks the emergence of artificial intelligence, voice-based digital assistants, and chatbots could provide the fragmentation that would weaken Google’s dominance in online travel advertising. Source: Hotel Marketing Increased media fragmentation could potentially break Google’s hold on travel advertising