Uber losing ground in business travel Research shows business travel spending on Uber rides has dipped in the US, with rival Lyft overtaking in the ride-hailing sector. Source: Hotel Marketing Uber losing ground in business travel
Study disputes direct distribution savings A new study disputes airlines’ claims that direct distribution costs them less than third-party aggregation sites and GDSs. Source: Hotel Marketing Study disputes direct distribution savings
Why travel needs ‘marketing as a service’ Travel marketing is a unique challenge. High acquisition costs, a lengthy purchase cycle and low rebooking rates all make tourism a tough nut for marketers to crack. Source: Hotel Marketing Why travel needs ‘marketing as a service’
How blockchain could help regulate OTA commissions Under blockchain, OTAs will continue doing business but in a fairer playing field. However, they might start to face greater competition, as anyone can source rooms from blockchain. Source: Hotel Marketing How blockchain could help regulate OTA commissions