How important is it to refresh your hotel brand? The stay experience is pivotal to the success of a hotel. To ensure their hotel has a fresh appeal to travelers, hoteliers must consider branding right along with design and marketing. Source: Hotel Marketing How important is it to refresh your hotel brand?
Content is how you’ll win bleisure travelers You can’t influence the destination. But you can serve as the digital concierge that provides bleisure travelers with inspirational, educational, and entertaining content, online and off, that will influence them to extend their business trip. Source: Hotel Marketing Content is how you’ll win bleisure travelers
Priceline invests 0 Million in Chinese e-commerce giant Meituan-Dianping Meituan-Dianping, a Chinese e-commerce platform, aims to expand its other fast-growing lines of business in hotel reservations, ride-hailing, and restaurant bookings thanks to a fresh round of investment. Source: Hotel Marketing Priceline invests 0 Million in Chinese e-commerce giant Meituan-Dianping
Business travelers still going rogue with hotel bookings A recent study by Egencia found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers booking outside of their travel programme, is still an issue for corporate travel programmes, especially when it comes to hotel stays. Source: Hotel Marketing Business travelers still going rogue with hotel bookings