How travel brands embrace YouTube, Instagram & Co. Travel brands are expanding their social media strategies to better market their services. Here’s a run-down of how brands are utilising various platforms and why their strategies are working. Source: Hotel Marketing How travel brands embrace YouTube, Instagram & Co.
Sabre piloting chatbot with corporate agency Sabre this week launched a pilot program of an artificial intelligence-powered chatbot for travel agencies. Source: Hotel Marketing Sabre piloting chatbot with corporate agency
Hoteliers court meeting planners after Marriott’s commission cut A number of smaller hotel companies have been quick to launch promotions that increase group commissions since Marriott announced last week that it would cut group commissions from 10% to 7%. Source: Hotel Marketing Hoteliers court meeting planners after Marriott’s commission cut
Luxury in the age of digital Darwinism To survive and prosper, luxury players need to enhance the customer experience and transform their businesses for the digital era, finds a new report by McKinsey & Co. Source: Hotel Marketing Luxury in the age of digital Darwinism