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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

U.S. business travel spending reached $424 billion in 2016

U.S. business travel spending reached 4 billion in 2016 A new report issued today at GBTA Convention 2017 by the GBTA Foundation in partnership with American Express Global Business Travel highlights the positive economic impact business travel has on the nation’s economy. Source: Hotel Marketing U.S. business travel spending reached […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

HotelTonight challenges OTAs with upgrade discount feature on app

HotelTonight challenges OTAs with upgrade discount feature on app The last minute hotel booking app has added a feature encouraging hoteliers to give discounts on upgrades to maximise income which it says it “challenging the legacy OTA model”. Source: Hotel Marketing HotelTonight challenges OTAs with upgrade discount feature on app

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Four ways hotels can increase direct bookings

Four ways hotels can increase direct bookings A new study from Barclays Corporate Banking has found that 37% of British holidaymakers plan to book their stays directly through hotel websites or self-accomodation providers this year compared to 17% in 2007 and 30% five years ago. Source: Hotel Marketing Four ways […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How to plan a trip with the new TripAdvisor

How to plan a trip with the new TripAdvisor With so many websites vying for the opportunity to book your next trip, TripAdvisor is hoping its recent makeover will help it stand out from the ever-expanding crowd. The NYT took TripAdvisors new user experience to a test. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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