Marriott-Starwood: Bringing together two different corporate cultures to create value

Marriott-Starwood: Bringing together two different corporate cultures to create value At a recent panel discussion on “How is the hotel industry going to attract and retain the talent of the future?” staged at Ecole hôteliere de Lausanne (EHL), panelists with decades of industry experience shared their views on the mega-merger. […]

more
Categories: Marketing Articles
Posted by

How Airbnb did it

How Airbnb did it Airbnb has a remarkable built-in advantage: its community of highly motivated hosts, who are directly and financially incented to provide a great experience. Imagine what your last hotel stay might have been like if every employee at that hotel were similarly motivated. Source: Hotel Marketing How […]

more
Categories: Marketing Articles
Posted by

Eight big travel predictions for 2017, according to Booking.com

Eight big travel predictions for 2017, according to Booking.com Inspired by a wealth of data, traveler endorsements, reviews, preferences and insights as well as industry leading understanding and innovation in e-commerce travel technology, the experts at Booking.com shed light on 8 major travel predictions for 2017. Source: Hotel Marketing Eight […]

more
Categories: Marketing Articles
Posted by