HOTREC unveils its assessment of OTA practices Hotels are losing control over their products and distribution, as many conditions are dictated by the dominant platforms. Consumers are also often mislead and unduly pressured by online intermediaries towards immediate bookings while considering making a purchase decision. Source: Hotel Marketing HOTREC unveils its assessment of OTA practices
Airlines ‘making it more difficult to compare fares’ Comparison shopping is key to protecting consumer choice, but is threatened by airline attempts to bypass independent distribution channels. Source: Hotel Marketing Airlines ‘making it more difficult to compare fares’
Kayak sees potential with voice technology-assisted bookings Virtual assistants can do far more than find the nearest gas station or get the score of a big game. Now they can help users schedule their next vacation. Source: Hotel Marketing Kayak sees potential with voice technology-assisted bookings
OTA impact on hotels flattens According to Credit Suisse, OTA market share will not climb “infinitely” given that much of the market using it is leisure oriented and that the corporate market continues to use a wealth of other methods to acquire its rooms. Source: Hotel Marketing OTA impact on hotels flattens