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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel must sell dreams through digital to appeal to modern travelers

Travel must sell dreams through digital to appeal to modern travelers The travel industry can establish authenticity through digital to regain the trust of the traveler. But to do this, it needs to realise that it’s not in the business of selling holidays – it’s in the business of selling […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels train workers in the personal touch

Hotels train workers in the personal touch More and more hotels recognized they are in the experience economy, and that service and hospitality are two different things. Service is the things that you do for people. Hospitality is how you make them feel while you’re doing those things. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Does the global business services model still matter?

Does the global business services model still matter? Centralizing multiple functions under a GBS model will save companies money. For many customers of GBS, however, this benefit is largely invisible. What matters more to them, particularly in a digital-business era, is quality and speed. Source: Hotel Marketing Does the global […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTA bookings linked to lower guest satisfaction

OTA bookings linked to lower guest satisfaction When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and to be less satisfied with their stay, according to a new J.D. Power study. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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