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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How Uber and Airbnb turned 1,000 customers into 1 million

How Uber and Airbnb turned 1,000 customers into 1 million After surpassing 1,000 customers, organic opportunities for the companies to acquire more customers and suppliers in bulk became increasingly rare. So Uber and Airbnb turned to digital marketing as a targeted way to reach new people. Source: Hotel Marketing How […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb expands beyond accommodation with the launch of Trips

Airbnb expands beyond accommodation with the launch of Trips Airbnb unveiled the most significant development in its eight year history as it moves beyond accommodation with the launch of Trips. Trips launches today with three key areas – Experiences, Places and Homes, with Flights and Services to be added in […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb’s threat to hotels is only getting sharper

Airbnb’s threat to hotels is only getting sharper The industry is already experiencing trouble with lower occupancy rates and smaller profits per room, and a new survey from Morgan Stanley points to more problems in the future. The bank’s survey found that Airbnb is presenting an even greater threat to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia’s CEO talks long-term strategy

Expedia’s CEO talks long-term strategy While at Phocuswright, Expedia’s CEO Dara Khosrowshahi sat down with Tnooz to talk social media platforms, hospitality B2B technology, and the competitive aspect of hotels versus OTAs. Source: Hotel Marketing Expedia’s CEO talks long-term strategy

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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