Why do airline brands have all the data but none of the delivery? In travel, as in most commoditised industries, it’s long been recognised that adding layers of service and additional value is the best way to differentiate a brand against its competitors. Source: Hotel Marketing Why do airline brands have all the data but none of the delivery?
The life of a Fodor’s hotel reviewer Cameron Quincy Todd is one of 25 local writers feeding the new online beast called Fodor’s Hotels, the publication’s reimagined reviews section. Source: Hotel Marketing The life of a Fodor’s hotel reviewer
How content improves the online shopping experience for hotel guests The challenge that our industry faces related to content is the fact that so many different people and departments “own” the content initiatives for a hotel or hotel brand. Source: Hotel Marketing How content improves the online shopping experience for hotel guests
Expedia releases data on U.S. travel shopping habits across generations The data shows that American travelers are deal-driven explorers, and Millennials embrace the ‘you only live once’ mentality, take risks and focus on crossing things off their bucket list, while Gen X prefers relaxing trips and visiting family. Source: Hotel Marketing Expedia releases data on U.S. travel shopping habits across generations