Expedia releases data on U.S. travel shopping habits across generations The data shows that American travelers are deal-driven explorers, and Millennials embrace the ‘you only live once’ mentality, take risks and focus on crossing things off their bucket list, while Gen X prefers relaxing trips and visiting family. Source: Hotel Marketing Expedia releases data on U.S. travel shopping habits across generations
InterContinental: the psychology of luxury InterContinental Hotels & Resorts has released the findings of its ‘Psychology of Luxury’ study, examining attitudes and perceptions towards luxury experiences, sophisticated dining, bespoke design and personalised services, as well as guests’ lifestyle priorities, purchase intent and behavioural motivators. Source: Hotel Marketing InterContinental: the psychology of luxury
Are Chinese FIT travelers the next opportunity for luxury brands? Chinese travelers are becoming more independent and avoiding packaged tour groups. Millennials are the key driver of this new travel trend in China, which is often dubbed “FIT travel.” Source: Hotel Marketing Are Chinese FIT travelers the next opportunity for luxury brands?
How to cultivate customer reviews in the digital space Cultivating reviews for your business starts with enabling your customers with clear instructions to leave feedback via a few simple avenues. Source: Hotel Marketing How to cultivate customer reviews in the digital space