Airlines ‘making it more difficult to compare fares’ Comparison shopping is key to protecting consumer choice, but is threatened by airline attempts to bypass independent distribution channels. Source: Hotel Marketing Airlines ‘making it more difficult to compare fares’
Kayak sees potential with voice technology-assisted bookings Virtual assistants can do far more than find the nearest gas station or get the score of a big game. Now they can help users schedule their next vacation. Source: Hotel Marketing Kayak sees potential with voice technology-assisted bookings
OTA impact on hotels flattens According to Credit Suisse, OTA market share will not climb “infinitely” given that much of the market using it is leisure oriented and that the corporate market continues to use a wealth of other methods to acquire its rooms. Source: Hotel Marketing OTA impact on hotels flattens
Who owns the hotel customer? Third-party intermediaries have offered an influx of “options” when it comes to booking hotels, but one must ask whether these options are truly a gateway or gatekeeper to higher guest satisfaction and increased occupancy. Source: Hotel Marketing Who owns the hotel customer?