PwC: As uncertainty weighs on the economy, softening lodging industry growth expected to continue

PwC: As uncertainty weighs on the economy, softening lodging industry growth expected to continue Following a weak first quarter, the US economy strengthened in Q2. An initial second quarter GDP estimate of 2.7 percent and further solid contributions from consumer spending suggest that the US economy will remain on solid footing for the balance of 2017. Source: Hotel Marketing PwC: As uncertainty weighs on the economy, softening lodging industry growth expected to continue

The importance of trust on your travel landing pages

The importance of trust on your travel landing pages Travel landing pages can realistically achieve conversion rates of at least 12% – the very best convert over 25% of their visitors. If you’re not hitting these benchmarks, it might be time to take a hard look at your marketing and ask yourself if you’ve done enough to make your prospects trust you. Source: Hotel Marketing The importance of trust on your travel landing pages