PwC: As uncertainty weighs on the economy, softening lodging industry growth expected to continue Following a weak first quarter, the US economy strengthened in Q2. An initial second quarter GDP estimate of 2.7 percent and further solid contributions from consumer spending suggest that the US economy will remain on solid footing for the balance of 2017. Source: Hotel Marketing PwC: As uncertainty weighs on the economy, softening lodging industry growth expected to continue
Expedia’s chief financial officer is now its new CEO Mark Okerstrom seems like a natural successor, given that he has overseen Expedia during its recent run-up on Wall Street as well as his long tenure at the company. Source: Hotel Marketing Expedia’s chief financial officer is now its new CEO
India’s digital travel market is booming According to new data, consumers spent $14.85 billion on online travel in 2016, a year-over-year increase of 25%. Online travel sales now accounts for 56% of all digital commerce in the country. Source: Hotel Marketing India’s digital travel market is booming
The importance of trust on your travel landing pages Travel landing pages can realistically achieve conversion rates of at least 12% – the very best convert over 25% of their visitors. If you’re not hitting these benchmarks, it might be time to take a hard look at your marketing and ask yourself if you’ve done enough to make your prospects trust you. Source: Hotel Marketing The importance of trust on your travel landing pages