Expedia surpasses TripAdvisor in social media conversations To help brand marketers for OTAs and other top travel sites better understand what consumers are saying in both their online and offline worlds, Engagement Labs has released its latest TotalSocial rankings of the top-performing OTA brands in the U.S. Source: Hotel Marketing Expedia surpasses TripAdvisor in social media conversations
How to leverage user-generated content for travel metasearch A few travel brands have already started employing their audiences by adopting user-generated content into their online advertising, specifically on social media sites like Facebook, Instagram, and Snapchat. Source: Hotel Marketing How to leverage user-generated content for travel metasearch
Hotelbeds Group reveals new structure The integration of Tourico Holidays and GTA into Hotelbeds Group has led to a wide-ranging management shake-up. Source: Hotel Marketing Hotelbeds Group reveals new structure
Business travel will be disrupted by advancements in artificial intelligence and machine learning Companies are striving to harness emerging technologies to enhance operational efficiencies in travel and expense management while delivering unparalleled user experience. Source: Hotel Marketing Business travel will be disrupted by advancements in artificial intelligence and machine learning