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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

The smart hotelier’s top ten digital marketing resolutions for 2017

The smart hotelier’s top ten digital marketing resolutions for 2017 For HeBS Digital, in 2016 successful hotel digital marketing campaigns were all about ‘Book Direct’ strategies. In 2017, lowering distribution costs (the only cost driver hotels have control over), will be the only way to improve top line revenue and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley The report, called “Who will Airbnb hurt more – ootels or OTAs? … one year later” says the threat is greatest for hotels because “Airbnb usage has increased more than we thought it would and cannibalization of traditional […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

U.S. hotel performance encouraging heading into 2017

U.S. hotel performance encouraging heading into 2017 All travel segments are experiencing healthy rate and occupancy gains year-over-year, with occupancy increasing 5.0 percent and ADR increasing 3.2 percent in the first quarter of 2017, according to new TravelClick data. Source: Hotel Marketing U.S. hotel performance encouraging heading into 2017

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

UK: Business travel spend expected to rise in 2017

UK: Business travel spend expected to rise in 2017 The number of business travel buyers with higher budgets is on the increase for the first time in four years, according to the seventh annual Business Travel Show forecast. One third of buyers will have more to spend on accommodation in […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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