Hotel industry’s highest priority: reduce cost of sales and customer acquisition

Hotel industry’s highest priority: reduce cost of sales and customer acquisition Today, the cost of customer acquisition is central to the discussions for managing hotels because it is15-25% of Guest Paid Revenue (for transient and group business combined). This should be of concern as it is 3-4 times what it has been in the past. Source: Hotel Marketing Hotel industry’s highest priority: reduce cost of sales and customer acquisition