Business model innovation: Beyond the traditional way of innovating in hospitality When it comes to innovative business models, the hospitality industry is considered to be one of the most exciting sectors to look at. Source: Hotel Marketing Business model innovation: Beyond the traditional way of innovating in hospitality
Independently minded: The power of hotel soft brands In the right market with the right brand behind them, there is no question that independent hotels and the collections they belong to are making a major impact on the hotel industry. Source: Hotel Marketing Independently minded: The power of hotel soft brands
Social-media strategy crucial part of driving hotel revenue Although it can be difficult to measure the return on investment from social media, the medium is necessary to help build an audience that will drive direct bookings and ultimately revenue. Source: Hotel Marketing Social-media strategy crucial part of driving hotel revenue
Facebook’s Travel Summit is all about video This week’s event at Facebook’s NYC office – titled “Journeys Happen Here” – was packed with insightful and actionable content for travel marketers. Here are a few key takeaways from the event. Source: Hotel Marketing Facebook’s Travel Summit is all about video