Urgency marketing tactics in travel come under scrutiny of consumer watchdog Widely-used online marketing techniques designed to unstill a sense of urgency into consumers look set to come under greater scrutiny. Source: Hotel Marketing Urgency marketing tactics in travel come under scrutiny of consumer watchdog
Booking.com TV advert banned UK advertising watchdogs have told Booking.com not to repeat a TV advert in which it claimed that most of the time customers could cancel their bookings for free. Source: Hotel Marketing Booking.com TV advert banned
Booking.com likely to resume operations in Turkey According to the Ministry of Culture and Tourism negotiations started, and Booking.com, which has agreed to pay the necessary fines, can soon resume its operation in the Turkish market. Source: Hotel Marketing Booking.com likely to resume operations in Turkey
Google explores sale of restaurant reviewer Zagat A sale of Zagat would mark a course reversal for Alphabet’s once ambitious plans for the brand. Source: Hotel Marketing Google explores sale of restaurant reviewer Zagat