TripAdvisor turns to advertising to lift its sagging hotel business The company will roughly double its advertising spend between July and September by spending more than $35 million then. The ads aim to persuade consumers to think of TripAdvisor’s name when looking to find the lowest rates on hotels. Source: Hotel Marketing TripAdvisor turns to advertising to lift its sagging hotel business
Why the “network effect” is crucial for TripAdvisor TripAdvisor still is the largest online travel review site. And while Tripadvisor has one of the most sought-after competitive advantages, the company has had trouble making money from it. Source: Hotel Marketing Why the “network effect” is crucial for TripAdvisor
Hilton testing incentives to encourage earlier cancellations Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” enabling its hotels to manage inventory more intelligently. Source: Hotel Marketing Hilton testing incentives to encourage earlier cancellations
Millennials driving travel agents’ resurgence The millennial market is contributing heavily to the latest increase in agent demand, in part because younger travelers are focused on experiences and would rather have someone else find the best options and deals for them. Source: Hotel Marketing Millennials driving travel agents’ resurgence