TripAdvisor turns to advertising to lift its sagging hotel business

TripAdvisor turns to advertising to lift its sagging hotel business The company will roughly double its advertising spend between July and September by spending more than $35 million then. The ads aim to persuade consumers to think of TripAdvisor’s name when looking to find the lowest rates on hotels. Source: Hotel Marketing TripAdvisor turns to advertising to lift its sagging hotel business