How blockchain is changing the way we do business Blockchain technology is gradually transforming peer-to-peer interactions in the digital world, disrupting traditional processes across almost all industries. Source: Hotel Marketing How blockchain is changing the way we do business
How hotel marketers maximize revenues from the Google ecosystem Hotel marketers should no longer be fixated on stand-alone results from the various advertising initiatives on Google, but rather focus on blended results from the entire Google Ecosystem, Source: Hotel Marketing How hotel marketers maximize revenues from the Google ecosystem
New data show U.S. inbound travel slumping badly International visitation to the United States has contracted significantly this year, with the steepest declines early in the year, the U.S. Travel Association found. Source: Hotel Marketing New data show U.S. inbound travel slumping badly
Trivago concedes it overspent on advertising, lowers forecasts A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn’t tamp down its commercials fast enough. Source: Hotel Marketing Trivago concedes it overspent on advertising, lowers forecasts