Four key digital trends impacting hospitality brands The end goal for hospitality brands used to be securing a booking. Now, in an increasingly competitive market, many are placing a greater focus on securing the best all-round ‘experience’. Source: Hotel Marketing Four key digital trends impacting hospitality brands
Expedia Partner Conference stresses partnership, innovation and a hyperlocal focus For Expedia to succeed, hotels must succeed. It’s good news then that despite natural disasters, travel bans and more casting a shadow of doubt over the industry, Expedia recorded 1.6 trillion roomnights in 2017. Source: Hotel Marketing Expedia Partner Conference stresses partnership, innovation and a hyperlocal focus
Expedia vows to disrupt the hotel revenue management sector Expedia has set out its determination to disrupt the hotel revenue management sector with its next generation of technology for its hospitality partners. Source: Hotel Marketing Expedia vows to disrupt the hotel revenue management sector
Booking.com marketing chief on its strategy for China Pepijn Rijvers, CMO of Booking.com talks localization, partnerships and alternative accommodation and how they apply to China. Source: Hotel Marketing Booking.com marketing chief on its strategy for China