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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotel revenue managers say they want a revolution

Hotel revenue managers say they want a revolution A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally. Source: Hotel Marketing Hotel revenue managers say they want a revolution

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Unlocking a hotel innovation strategy

Unlocking a hotel innovation strategy How do top hoteliers think, tinker with and discover a more innovative, personalized and memorable customer experience? Ecole hôtelière de Lausanne has analyzed several disruptively innovative approaches from leading hotels. Source: Hotel Marketing Unlocking a hotel innovation strategy

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Are travel brands failing to capitalize on own-brand traffic?

Are travel brands failing to capitalize on own-brand traffic? Travel marketers spend a huge amount of time trying to get people on to their brand’s booking channels but should they instead spend more time improving these channels? A new white paper suggests that closing the loop is the most profitable […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google reigns over Facebook in digital travel ads

Google reigns over Facebook in digital travel ads Google is unlikely to compete head-on with online travel leaders Expedia and Priceline Group, while Facebook poses little threat to Google in travel-related advertising, says RBC Capital. Source: Hotel Marketing Google reigns over Facebook in digital travel ads

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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