India’s digital travel market is booming According to new data, consumers spent $14.85 billion on online travel in 2016, a year-over-year increase of 25%. Online travel sales now accounts for 56% of all digital commerce in the country. Source: Hotel Marketing India’s digital travel market is booming
The importance of trust on your travel landing pages Travel landing pages can realistically achieve conversion rates of at least 12% – the very best convert over 25% of their visitors. If you’re not hitting these benchmarks, it might be time to take a hard look at your marketing and ask yourself if you’ve done enough to make your prospects trust you. Source: Hotel Marketing The importance of trust on your travel landing pages
Expedia leads million round in hospitality startup ALICE Expedia’s idea with ALICE is to bring technology to the outdated hotel industry by offering up a system to run hotels on a single platform. Source: Hotel Marketing Expedia leads million round in hospitality startup ALICE
Report: Poor online travel experiences leading to lost sales Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report. Source: Hotel Marketing Report: Poor online travel experiences leading to lost sales