Report: Poor online travel experiences leading to lost sales Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report. Source: Hotel Marketing Report: Poor online travel experiences leading to lost sales
Muji ventures into hospitality The Japanese retailer is expanding its business from home goods to hotels. Set for the end of this year Muji is launching a property in Shenzhen. A second hotel, situated above its flagship store in Tokyo, will follow in 2019. Source: Hotel Marketing Muji ventures into hospitality
IHG’s mantra for localization in China – be “fully embedded” What’s the toughest challenge for any global business or brand to resonate with consumers in China? It’s just not about data, technology, content, media planning and buying…there is more to it. Source: Hotel Marketing IHG’s mantra for localization in China – be “fully embedded”
The Google-Facebook duopoly extends to mobile apps: What can marketers do? Much has been made of the Google-Facebook digital advertising duopoly and perhaps nowhere is the power wielded by these two companies more evident than in their mobile app dominance. Source: Hotel Marketing The Google-Facebook duopoly extends to mobile apps: What can marketers do?