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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How Starwood optimized its website translation

How Starwood optimized its website translation Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results. Source: Hotel Marketing How Starwood optimized its website […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

20 reasons to leave Booking.com’s Genius program

20 reasons to leave Booking.com’s Genius program The Genius rewards program is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website. Source: Hotel Marketing 20 reasons to leave […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google trials metasearch for packages in UK and Germany

Google trials metasearch for packages in UK and Germany Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google’s trial will be watched closely. Source: Hotel Marketing Google trials […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com expected to appeal controversial court ruling

Booking.com expected to appeal controversial court ruling A new statement released by Booking.com indicates that the company will issue a formal objection to the legal ruling from a Turkish court. Source: Hotel Marketing Booking.com expected to appeal controversial court ruling

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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