What TripAdvisor’s management doesn’t want shareholders to focus on

What TripAdvisor’s management doesn’t want shareholders to focus on TripAdvisor is a company in transition. The global rollout of its Instant Booking platform sees TripAdvisor moving from a business model based on selling ads toward one that sells direct bookings for hotels and flights. Source: Hotel Marketing What TripAdvisor’s management […]

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Travel firms leverage internet search to attract customers

Travel firms leverage internet search to attract customers Consumers conduct more than 3.5 billion searches every day on Google, and savvy travel agents, tour operators and other travel vendors know that prioritizing Google search optimization and marketing can generate dramatic returns. Source: Hotel Marketing Travel firms leverage internet search to […]

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