Lastminute.com sees 30% growth in its media brand The relaunched brand “The Travel People” works by using the OTA’s data to create customer profiles and automatically provide targeted adverts for products and services that are deemed relevant. Source: Hotel Marketing Lastminute.com sees 30% growth in its media brand
TUI taps blockchain tech for its BedSwap project Blockchain enables TUI to shift its owned hotel inventory between different points of sale according to the demand it is seeing and can flex its selling margins accordingly, by “integrating” TUI’s yield systems with the Blockchain. Source: Hotel Marketing TUI taps blockchain tech for its BedSwap project
Creating the best user experiences for your travel website By providing robust tools that greatly simplify user experience, a travel website will give customers an easy user experience and journey when they are using your site, making them more likely to book through you in the future. Source: Hotel Marketing Creating the best user experiences for your travel website
Travel brands venture beyond the transaction With the inspiration, planning, and purchasing customer experiences effectively digitalised, travel businesses are shifting their attention and digital efforts to what happens after a booking is made. Source: Hotel Marketing Travel brands venture beyond the transaction