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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

What is the optimal occupancy for hotels, with respect to profitability?

What is the optimal occupancy for hotels, with respect to profitability? At a certain occupancy, profit margins are not likely to be improved without increasing average rates. Operators would be better served to achieve a high level of occupancy, and then increase rates to further boost their bottom line at […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

10 new technologies for modern hotel rooms

10 new technologies for modern hotel rooms Hotel rooms are changing. New technology for the global hotel industry has debuted at a staggering rate, and experts say they expect many of the new devices created in the past decade to be standard soon. Source: Hotel Marketing 10 new technologies for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Trivago files for IPO, Expedia to retain controlling stake

Trivago files for IPO, Expedia to retain controlling stake Dutch private company Travel B.V. filed Monday for the initial public offering of global hotel search platform Trivago. Following the IPO’s completion, Travel B.V. said it plans to undergo a post-IPO corporate reorganization in order to simplify its structure. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott creates division for luxury brands

Marriott creates division for luxury brands The Marriott International Luxury Brands Group will oversee the five legacy Marriott luxury brands (Ritz-Carlton, Ritz-Carlton Reserve, JW Marriott, Edition and Bulgari) and the luxury brands from the Starwood acquisition (St. Regis, Luxury Collection and W). Source: Hotel Marketing Marriott creates division for luxury […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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