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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Airbnb website traffic surges, outpacing OTAs and hotel brands

Airbnb website traffic surges, outpacing OTAs and hotel brands According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or OTA. Source: Hotel Marketing Airbnb website traffic surges, outpacing OTAs and hotel brands

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Turkish court rejects appeal against ban on booking.com

Turkish court rejects appeal against ban on booking.com A Turkish court has rejected online travel agent Booking.com’s appeal against a ban on its activities, broadcaster NTV reported on Friday. Source: Hotel Marketing Turkish court rejects appeal against ban on booking.com

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

BA to impose GDS booking fee

BA to impose GDS booking fee Following Lufthansa’s lead, British Airways and sister carrier Iberia will impose a booking fee of £8 on all sales through global distribution systems (GDSs) from November. Source: Hotel Marketing BA to impose GDS booking fee

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How hotels can counter high OTA cancellation rates

How hotels can counter high OTA cancellation rates To entice consumers to book early, OTAs frequently advertise a free cancellation policy. These rates vary significantly among the OTAs. For instance, hotels on Booking.com experience cancellation rates of around 40%. Source: Hotel Marketing How hotels can counter high OTA cancellation rates

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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