Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google New research identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. Source: Hotel Marketing Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google
Airbnb listings will appear next to hotels in Concur search results Airbnb listings soon will appear alongside traditional hotel properties in accommodation search results on the Concur desktop platform, but only for travelers from companies that have chosen to work with Airbnb. Source: Hotel Marketing Airbnb listings will appear next to hotels in Concur search results
Travel must sell dreams through digital to appeal to modern travelers The travel industry can establish authenticity through digital to regain the trust of the traveler. But to do this, it needs to realise that it’s not in the business of selling holidays – it’s in the business of selling dreams. Source: Hotel Marketing Travel must sell dreams through digital to appeal to modern travelers
Hotels train workers in the personal touch More and more hotels recognized they are in the experience economy, and that service and hospitality are two different things. Service is the things that you do for people. Hospitality is how you make them feel while you’re doing those things. Source: Hotel Marketing Hotels train workers in the personal touch