How Booking.com and Expedia build their traffic online

How Booking.com and Expedia build their traffic online We know OTAs have been spending a fortune on Google AdWords for years. But with 20-30% of their online advertising budget allocated to metasearch, Trivago, Kayak and TripAdvisor today deliver a similar share than paid search for the OTAs, and it’s growing. Source: Hotel Marketing How Booking.com and Expedia build their traffic online

Egencia: 37% of business travelers book hotels out-of-policy because of location

Egencia: 37% of business travelers book hotels out-of-policy because of location The 4th edition Egencia Business Travel and Technology Survey finds 37% of surveyed business travelers book hotels out-of-policy because they can’t find a hotel close enough to their destination. Source: Hotel Marketing Egencia: 37% of business travelers book hotels out-of-policy because of location