Growth of mobile presents challenge & opportunity for hotels

Growth of mobile presents challenge & opportunity for hotels Hotel apps and mobile capabilities have become a vital part of guest experience and a key contributor to overall hotel guest satisfaction, according to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Study. Source: Hotel Marketing Growth of mobile presents challenge & opportunity for hotels

How Booking.com and Expedia build their traffic online

How Booking.com and Expedia build their traffic online We know OTAs have been spending a fortune on Google AdWords for years. But with 20-30% of their online advertising budget allocated to metasearch, Trivago, Kayak and TripAdvisor today deliver a similar share than paid search for the OTAs, and it’s growing. Source: Hotel Marketing How Booking.com and Expedia build their traffic online