Airbnb plans to reinvent every aspect of travel Airbnb cofounder and chief strategy officer Nathan Blecharczyk has told Bloomberg TV Asia that that its future lies in “becoming in a platform for the entire trip.” Source: Hotel Marketing Airbnb plans to reinvent every aspect of travel
Marriott enters category marketing with new campaign The “Golden Rule” campaign marks the company’s entry into category marketing; It’s the first campaign that features four Marriott brands together: Courtyard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton, and SpringHill Suites. Source: Hotel Marketing Marriott enters category marketing with new campaign
Booking.com’s problem: too synonymous with hotels The company is heavily working to raise awareness of its services offering more holistic experiences and unique accommodation as opposed to just hotel aggregation. Source: Hotel Marketing Booking.com’s problem: too synonymous with hotels
New analytics product helps Airbnb hosts compete with hotels AirDNA’s Market Minder displays key hospitality metrics for every Airbnb rental worldwide, enabling hosts to compete on the same level as hotel executives. Source: Hotel Marketing New analytics product helps Airbnb hosts compete with hotels