Why the “network effect” is crucial for TripAdvisor TripAdvisor still is the largest online travel review site. And while Tripadvisor has one of the most sought-after competitive advantages, the company has had trouble making money from it. Source: Hotel Marketing Why the “network effect” is crucial for TripAdvisor
Hilton testing incentives to encourage earlier cancellations Hilton is eyeing the creation of “fully flexible pricing structures and semi-flexible pricing structures,” enabling its hotels to manage inventory more intelligently. Source: Hotel Marketing Hilton testing incentives to encourage earlier cancellations
Millennials driving travel agents’ resurgence The millennial market is contributing heavily to the latest increase in agent demand, in part because younger travelers are focused on experiences and would rather have someone else find the best options and deals for them. Source: Hotel Marketing Millennials driving travel agents’ resurgence
OTAs fundamentally breaking guest communication and hotels accept it OTAs are undoubtedly an important channel to attract first-time guests. But a newly booked first-time guest via an OTA is at the point in a customer relationship where the hotelier simply cannot afford to just close her eyes and smile. Source: Hotel Marketing OTAs fundamentally breaking guest communication and hotels accept it