Marriott, Wyndham gain direct traffic, bookings from search Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with the year-ago month. Source: Hotel Marketing Marriott, Wyndham gain direct traffic, bookings from search
UK ompetition watchdog urges hotels to take advantage of demise of rate parity The Competition and Markets Authority is encouraging hoteliers to increase competition by varying deals on different online travel agency partners. Source: Hotel Marketing UK ompetition watchdog urges hotels to take advantage of demise of rate parity
TripAdvisor CEO on how attractions and restaurants fit into overall strategy Hotel revenue clearly remains critical to TripAdvisor’s long-term success. However, Steve Kaufer believes that the non-hotel segment of TripAdvisor has gone underreported. Source: Hotel Marketing TripAdvisor CEO on how attractions and restaurants fit into overall strategy
The rise of hotel ‘collection’ brands Following a glut of boutique and lifestyle hotel brand launches during the past few years, major industry players are embracing a new darling, the collection brand, in order to achieve a similar effect. Source: Hotel Marketing The rise of hotel ‘collection’ brands