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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hilton targeting upscale, unbranded hotels with new Tapestry Collection

Hilton targeting upscale, unbranded hotels with new Tapestry Collection The segment provides Hilton with massive growth opportunities, given it is estimated there are over 15,000 unbranded hotels in the upscale segment around the world. Source: Hotel Marketing Hilton targeting upscale, unbranded hotels with new Tapestry Collection

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel distribution wars have moved beyond black and white

Hotel distribution wars have moved beyond black and white Hotel chains have been successful in driving more direct traffic and taking brand share away from the online travel agencies, but 2017 will say a lot about whether their strategies are sustainable. Source: Hotel Marketing Hotel distribution wars have moved beyond […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Is Google Flights fuelling a new global metasearch flight consolidation?

Is Google Flights fuelling a new global metasearch flight consolidation? The global meta search players are moving pieces to prepare for the ongoing battle against Google. The search giant’s massive reach, combined with its vast resources and focus on travel, might otherwise wipe out the world of Flight Metasearch as […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Talking data with Hilton: Jonathon Wardman, Vice President CRM

Talking data with Hilton: Jonathon Wardman, Vice President CRM Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the success of the much publicized Stop Clicking Around campaign. Source: Hotel Marketing Talking data with […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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