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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

OnTheBeach getting better at online marketing

OnTheBeach getting better at online marketing As a UK-based short-haul beach holiday specialist, OnTheBeach believes that its scale and technological capability is giving it the lead over traditional tour operators in a competitive environment. Source: Hotel Marketing OnTheBeach getting better at online marketing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com’s CMO on competing with Amazon and brand loyalty

Booking.com’s CMO on competing with Amazon and brand loyalty Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon. Source: Hotel Marketing Booking.com’s CMO on competing with Amazon and brand loyalty

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Will travelers buy TripAdvisor’s new ad campaign?

Will travelers buy TripAdvisor’s new ad campaign? The company plans to emphasize its ability to find you low prices on hotels, but that’s getting harder as competition intensifies. Source: Hotel Marketing Will travelers buy TripAdvisor’s new ad campaign?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia buys rail distribution platform

Expedia buys rail distribution platform Expedia will acquire a majority stake in SilverRail Technologies, a rail retailing and distribution platform. It distributes tickets for over 35 providers and carriers, and processes over 25 million bookings annually. Source: Hotel Marketing Expedia buys rail distribution platform

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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