Marriott CEO: Starwood buy helped make Alibaba deal happen Marriott CEO Arne Sorenson provided color on its partnership with Chinese e-commerce behemoth Alibaba during its Q2 earnings report, saying the deal probably wouldn’t have happened had Marriott not acquired Starwood. Source: Hotel Marketing Marriott CEO: Starwood buy helped make Alibaba deal happen
What If? Imagining the future of the travel industry Amadeus asked some of the best minds in the technology and travel industries to look at all the factors that are, or may soon be, transforming our industry. Source: Hotel Marketing What If? Imagining the future of the travel industry
TripAdvisor turns to advertising to lift its sagging hotel business The company will roughly double its advertising spend between July and September by spending more than $35 million then. The ads aim to persuade consumers to think of TripAdvisor’s name when looking to find the lowest rates on hotels. Source: Hotel Marketing TripAdvisor turns to advertising to lift its sagging hotel business
Why the “network effect” is crucial for TripAdvisor TripAdvisor still is the largest online travel review site. And while Tripadvisor has one of the most sought-after competitive advantages, the company has had trouble making money from it. Source: Hotel Marketing Why the “network effect” is crucial for TripAdvisor