What the numbers say about current, future hotel trends From performance data to transaction volume and consumer spending trends, analysts at the 2017 Lodging Conference gave their perspectives on factors that will affect the hotel industry over the short and long term. Source: Hotel Marketing What the numbers say about current, future hotel trends
Six excellent hotel websites (and how they encourage direct booking) What makes consumers want to book direct rather than via a third party? Here are some examples of hotel websites that are getting it right. Source: Hotel Marketing Six excellent hotel websites (and how they encourage direct booking)
Hilton on managing SEO for diverse franchise locations Melissa Walner, director of global SEO at Hilton, talks to GeoMarketing about managing SEO for diverse franchise locations – and what marketers need to know about the future of search. Source: Hotel Marketing Hilton on managing SEO for diverse franchise locations
US travelers are heavy users of loyalty programs Loyalty programs are closely associated with the travel industry in the public’s mind – and for good reason. New data from Phocuswright found that four in five US travelers were members of some type of travel-related loyalty program. Source: Hotel Marketing US travelers are heavy users of loyalty programs