Hotel direct booking campaigns really work Over the past 18 months industry experts and analysts have weighed in on the effectiveness of direct booking campaigns, but a new report from Kalibri Labs shows consumer behavior has taken a shift to favor Brand.com, meaning the effort is paying off. Source: Hotel Marketing Hotel direct booking campaigns really work
The power of package bookings for hotels Expedia took a deep dive into more than 12 months of its first-party data, comparing package demand to standalone hotel demand from global points of sale inbound to UK properties. Here are some key insights. Source: Hotel Marketing The power of package bookings for hotels
Sabre weathers Q3 storms, aided by growth in EMEA, APAC Sabre Travel Network, the company’s GDS business, lost 1.3 million bookings to Irma and Maria in Texas and the Southeastern U.S., but bookings growth of 16% in the EMEA region and 10.8% in Asia-Pacific went a long way toward offsetting the loss. Source: Hotel Marketing Sabre weathers Q3 storms, aided by growth in EMEA, APAC
US travelers prefer travel agents over OTAs Despite the plethora of third-party online booking providers like Expedia, Kayak, Booking and Hotels.com, a new survey reveals that the most popular way to book a trip remains the traditional travel agency, with 40% of Americans working directly with an agent. Source: Hotel Marketing US travelers prefer travel agents over OTAs