UK: How travel brands capitalise emotional and functional relationship with customers Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research. Source: Hotel Marketing UK: How travel brands capitalise emotional and functional relationship with customers
TripAdvisor launches sponsored ads solution for restaurants TripAdvisor launched TripAdvisor Ads for restaurants, offering owners the opportunity to promote their business to millions of potential diners by driving traffic to their TripAdvisor listing through sponsored placements. Source: Hotel Marketing TripAdvisor launches sponsored ads solution for restaurants
Google on how machine learning will translate to better travel Oliver Heckmann, Vice President, Engineering for Travel and Shopping, Google, shares what’s top of his mind on how new technology such machine learning/AI and voice can make better travel. Source: Hotel Marketing Google on how machine learning will translate to better travel
What does the combination of Airbnb and instant booking mean for the travel industry? The company has shifted to a focus on instantly bookable inventory and this shift could position Airbnb at the top of the market. Source: Hotel Marketing What does the combination of Airbnb and instant booking mean for the travel industry?