Cloud-based hotel software has failed, but a new paradigm is on the horizon Most hoteliers agree that the cloud is the way to go. This is not new. They believed in the cloud for five to ten years already. However, penetration of cloud hotel software is only around 1%. It’s even lower in chains. Source: Hotel Marketing Cloud-based hotel software has failed, but a new paradigm is on the horizon
How to take a bigger piece of the travel pie Travel ecommerce has grown rapidly since the emergence of Expedia back in 1995. With the industry now at the point of saturation, it’s time to get savvy with your digital presence to ensure a bigger piece of a diminishing pie. Source: Hotel Marketing How to take a bigger piece of the travel pie
PPC for hotels: How to counter OTAs Most hotels don’t have a biddable media budget to match the likes of Priceline or Expedia, but there are steps you can be taking within your PPC campaigns to try and earn back more direct bookings and try to counter OTAs. Source: Hotel Marketing PPC for hotels: How to counter OTAs
Airbnb testing split payments Airbnb is quietly adding the ability to split payments with up to 16 people beforehand. It builds on the flexible payment infrastructure Airbnb introduced back in April, which allowed you to book a stay without paying everything upfront. Source: Hotel Marketing Airbnb testing split payments