IHG forms dedicated loyalty & marketing team for corporates The new team will be working with the corporate travel teams to identify opportunities for how they can use IHG Rewards Club to drive compliance to their programs. Source: Hotel Marketing IHG forms dedicated loyalty & marketing team for corporates
Travel gents in vogue Proving once again that high-quality service and an attention to style and detail never go out of fashion, Vogue magazine published an article describing how travel agents are, well, back in vogue. Source: Hotel Marketing Travel gents in vogue
Hotel giants insist booking direct is the superior option The hotel companies responded to a Piper Jaffray study that found travelers often have a better chance finding lower hotel prices on OTAs and travel search sites than on the hotels’ own websites. Source: Hotel Marketing Hotel giants insist booking direct is the superior option
Trivago joins rivals in offering hotels a rate-shopping tool The tool taps the company’s pool of data on rate-setting trends in local markets to help hotel general managers and revenue managers forecast pricing trends. Source: Hotel Marketing Trivago joins rivals in offering hotels a rate-shopping tool