Hotels must use data to limit role of OTAs, says Carlson Rezidor chief Global hotel groups need to use data to increase brand loyalty and continue to innovate the guest experience to limit the role of OTAs and fend off competition from the sharing economy. Source: Hotel Marketing Hotels must use data to limit role of OTAs, says Carlson Rezidor chief
HotelTonight to expand advance booking after successful roll-out HotelTonight is set to expand its 100-day in advance booking service to more cities after reporting a strong start to its “transformative” new offering. Source: Hotel Marketing HotelTonight to expand advance booking after successful roll-out
How important is it to refresh your hotel brand? The stay experience is pivotal to the success of a hotel. To ensure their hotel has a fresh appeal to travelers, hoteliers must consider branding right along with design and marketing. Source: Hotel Marketing How important is it to refresh your hotel brand?
Content is how you’ll win bleisure travelers You can’t influence the destination. But you can serve as the digital concierge that provides bleisure travelers with inspirational, educational, and entertaining content, online and off, that will influence them to extend their business trip. Source: Hotel Marketing Content is how you’ll win bleisure travelers