PPC for hotels: How to counter OTAs Most hotels don’t have a biddable media budget to match the likes of Priceline or Expedia, but there are steps you can be taking within your PPC campaigns to try and earn back more direct bookings and try to counter OTAs. Source: Hotel Marketing PPC for hotels: How to counter OTAs
Airbnb testing split payments Airbnb is quietly adding the ability to split payments with up to 16 people beforehand. It builds on the flexible payment infrastructure Airbnb introduced back in April, which allowed you to book a stay without paying everything upfront. Source: Hotel Marketing Airbnb testing split payments
How TripAdvisor is fixing its Instant Booking problem When first launched, instant booking was promoted heavily – perhaps too heavily, given it doesn’t always provide the best price. While the company will still offer instant booking as an option, its location and relative prominence will now vary. Source: Hotel Marketing How TripAdvisor is fixing its Instant Booking problem
Will travel agents benefit from Hyatt/Expedia tiff? Despite OTAs having gained considerable market share in recent years, Hyatt expressed confidence in being able to drive more direct traffic by incentivizing lower-cost booking alternatives, including travel agencies. Source: Hotel Marketing Will travel agents benefit from Hyatt/Expedia tiff?