CWT rebrands hotel division, plans midmarket booking tool The new division – RoomIt by CWT – is working more like an outsourced tech startup than a travel management company division and that it will deliver aggregated and sorted hotel content to any booking tool. Source: Hotel Marketing CWT rebrands hotel division, plans midmarket booking tool
Report: Number of Chinese tourists travelling abroad set to hit 200m in 2020 A new report “2017 Global Tourism: Making waves in Asia” explores the key growth drivers in Chinese outbound travel destinations. Source: Hotel Marketing Report: Number of Chinese tourists travelling abroad set to hit 200m in 2020
The lowest hotel rate tough to find, but OTAs a good bet Where’s the lowest hotel rate? Online shoppers may have to do a lot of research to find it, a Piper Jaffray study indicates. And when they do find it, OTAs and travel search sites will have the lowest rate more often than hotel supplier sites. Source: Hotel Marketing The lowest hotel rate tough to find, but OTAs a good bet
U.S. hotels bank on loyalty programs in push for direct booking Hotel loyalty programs have helped U.S. chains such as Hyatt, Hilton and Marriott score more bookings on their own websites, luring customers from online travel agents that had seen commissions balloon to an estimated $3.5 billion a year. Source: Hotel Marketing U.S. hotels bank on loyalty programs in push for direct booking