What Booking.com can teach us about A/B testing strategy To reach their full potential, A/B testing programs need to leverage both iterative testing (small tweaks) and innovative testing (bolder changes). Source: Hotel Marketing What Booking.com can teach us about A/B testing strategy
GDPR: How to create best practice privacy notices Here are some best practice examples that appear to comply with the GDPR for privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. Source: Hotel Marketing GDPR: How to create best practice privacy notices
How Marriott is using voice-activated assistants for hotel guests Hospitality brands across the spectrum have quickly gravitated to voice-activation as part of their wider move to keep pace with what travelers not only want and expect, but also as a way of surprising them with greater amenities. Source: Hotel Marketing How Marriott is using voice-activated assistants for hotel guests
With HomeAway growing like crazy, Expedia closes in on Airbnb for market share Airbnb ranks No. 1 in the home-sharing market, but travel booking giants Priceline Group Inc. and Expedia Inc. are catching up – the latter boosted by rapid growth at HomeAway. Source: Hotel Marketing With HomeAway growing like crazy, Expedia closes in on Airbnb for market share