New research shows OTA consolidation harms consumers

New research shows OTA consolidation harms consumers OTAs intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report released today by Professor Benjamin Edelman of the Harvard Business School. Source: Hotel Marketing New research shows OTA consolidation harms consumers

Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google

Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google New research identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. Source: Hotel Marketing Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google