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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Expedia: Key to continued growth is developing the right tech

Expedia: Key to continued growth is developing the right tech The OTA’s leadership is looking to what the next 20 years and beyond will bring, and what they see is continued growth in travel sales and the technology that drives it. Source: Hotel Marketing Expedia: Key to continued growth is […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Priceline’s new Road Trip Deals feature might be significant

How Priceline’s new Road Trip Deals feature might be significant This seems to be an interesting time for the travel industry. While deal publishing websites such as Travelzoo, are striving to push their hotel booking platform to users for direct bookings, it seems that online travel booking giants, in turn, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Kimpton Hotels creates personalised guest experiences

How Kimpton Hotels creates personalised guest experiences For Kimpton, the concept of tribes forms the “texture” of its individual relationship with each customer. “We think in terms of emotional touchpoints rather than customer journey touchpoints.” Source: Hotel Marketing How Kimpton Hotels creates personalised guest experiences

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Design critique  – the Booking.com way

Design critique  – the Booking.com way Booking.com provides an in-depth look at how its Design Lab uses critique sessions to identify problems in its products, well before they become too difficult to approach. Source: Hotel Marketing Design critique  – the Booking.com way

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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