Most companies overspend on Last Room Availability Rates, CWT says CWT Solutions Group, the consulting division of Carlson Wagonlit Travel, published research that shows a 5 percent gap between the perceived and actual value of Last Room Availability rates. Source: Hotel Marketing Most companies overspend on Last Room Availability Rates, CWT says
Two travel agencies testing Sabre’s new chatbot Sabre is testing chatbot technology with two travel agencies, Travel Solutions International USA and Casto Travel, to handle simple client service and support requests such as flight reservation changes. Source: Hotel Marketing Two travel agencies testing Sabre’s new chatbot
How Booking.com and Expedia build their traffic online We know OTAs have been spending a fortune on Google AdWords for years. But with 20-30% of their online advertising budget allocated to metasearch, Trivago, Kayak and TripAdvisor today deliver a similar share than paid search for the OTAs, and it’s growing. Source: Hotel Marketing How Booking.com and Expedia build their traffic online
Egencia: 37% of business travelers book hotels out-of-policy because of location The 4th edition Egencia Business Travel and Technology Survey finds 37% of surveyed business travelers book hotels out-of-policy because they can’t find a hotel close enough to their destination. Source: Hotel Marketing Egencia: 37% of business travelers book hotels out-of-policy because of location