Travel industry at a crossroads of digital self-discovery Savvy travel companies are leaning on data-driven insights to power the unified digital foundations that can support the customer experience, and data and security go hand in hand to bring this to life. Source: Hotel Marketing Travel industry at a crossroads of digital self-discovery
Airbnb simplifies check-in process The company is introducing an integrated check-in flow within the app and on the web that will show detailed, step-by-step instructions on how to check in to a listing for all hosts that opt-in to the feature. Source: Hotel Marketing Airbnb simplifies check-in process
When to book hotels directly Hotels and OTAs might be in an all-out war, but some travel experts think you can book with both, it just depends on when you’re looking to book. Source: Hotel Marketing When to book hotels directly
Marketing initiatives not the biggest driver of hotel bookings Hotels that switch to a multi-touch attribution model quickly learn, that they used to attributed much more than they should to targeted promotions. Source: Hotel Marketing Marketing initiatives not the biggest driver of hotel bookings