Top 3 performers own 57% of US online flights market A nicely detailed study by Pi Datametrics shows how competitive the US digital travel market is for flight bookings with Kayak, TripAdvisor and Expedia owning 57% of the market. Source: Hotel Marketing Top 3 performers own 57% of US online flights market
New HEDNA white paper tackles key payment challenges The white paper is based on the findings of the payment working group, representing more than 50 hotel, technology and payment companies’ input over the past 18 months. Source: Hotel Marketing New HEDNA white paper tackles key payment challenges
Marriott, Wyndham gain direct traffic, bookings from search Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with the year-ago month. Source: Hotel Marketing Marriott, Wyndham gain direct traffic, bookings from search
UK ompetition watchdog urges hotels to take advantage of demise of rate parity The Competition and Markets Authority is encouraging hoteliers to increase competition by varying deals on different online travel agency partners. Source: Hotel Marketing UK ompetition watchdog urges hotels to take advantage of demise of rate parity