TripAdvisor CEO on how attractions and restaurants fit into overall strategy Hotel revenue clearly remains critical to TripAdvisor’s long-term success. However, Steve Kaufer believes that the non-hotel segment of TripAdvisor has gone underreported. Source: Hotel Marketing TripAdvisor CEO on how attractions and restaurants fit into overall strategy
The rise of hotel ‘collection’ brands Following a glut of boutique and lifestyle hotel brand launches during the past few years, major industry players are embracing a new darling, the collection brand, in order to achieve a similar effect. Source: Hotel Marketing The rise of hotel ‘collection’ brands
Wander helps you travel spontaneously – to a budget Just tell the app your origin airport, and the dates you can to travel, and how much you can afford, and it will return back with a list of potential destinations. Source: Hotel Marketing Wander helps you travel spontaneously – to a budget
Uber drivers are convinced the 5-star rating system is pointless Uber created the passenger rating to foster mutual respect between riders and drivers. But how are ratings calculated, and do they even matter? Source: Hotel Marketing Uber drivers are convinced the 5-star rating system is pointless