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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Expedia and Priceline can expect tougher negotiations with Marriott

Expedia and Priceline can expect tougher negotiations with Marriott If Expedia and Priceline thought Marriott was tough the last time they met to negotiate rates, just wait until the next time they meet. One of the things Marriott discovered was that its contracts with OTAs were better than the Starwood […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TripAdvisor invests in Traxo

TripAdvisor invests in Traxo Travel data aggregator Traxo raised $5.2 million in a Series B financing round, led by TripAdvisor. The financing supports Traxo’s ongoing technology initiatives and further extends the company’s sales and marketing efforts. Source: Hotel Marketing TripAdvisor invests in Traxo

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TUI Group doesn’t want to be known as tour operator anymore

TUI Group doesn’t want to be known as tour operator anymore TUI’s desire to control more of the customer holiday experience sets it apart from many of its tour operator peers. Rather than just signing deals with hotel chains or selling cruise holidays, TUI wants a direct piece of the […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How to meet today’s hotel guest expectations

How to meet today’s hotel guest expectations Long gone are the days where a website with an online booking option is sufficient to attract guests to your property. Today’s savvy consumer craves personalised, immersive experiences. Source: Hotel Marketing How to meet today’s hotel guest expectations

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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