The rise of hotel ‘collection’ brands Following a glut of boutique and lifestyle hotel brand launches during the past few years, major industry players are embracing a new darling, the collection brand, in order to achieve a similar effect. Source: Hotel Marketing The rise of hotel ‘collection’ brands
Wander helps you travel spontaneously – to a budget Just tell the app your origin airport, and the dates you can to travel, and how much you can afford, and it will return back with a list of potential destinations. Source: Hotel Marketing Wander helps you travel spontaneously – to a budget
Uber drivers are convinced the 5-star rating system is pointless Uber created the passenger rating to foster mutual respect between riders and drivers. But how are ratings calculated, and do they even matter? Source: Hotel Marketing Uber drivers are convinced the 5-star rating system is pointless
Hotel direct booking campaigns not taking meaningful share from OTAs Despite major direct booking pushes, the balance of power in U.S. market share among hotel brands and OTAs has been surprisingly even-keeled over the last year with overall share shifts amounting to less than one percentage point up or down for each sector. Source: Hotel Marketing Hotel direct booking campaigns not taking meaningful share from OTAs