Hotel direct booking campaigns not taking meaningful share from OTAs Despite major direct booking pushes, the balance of power in U.S. market share among hotel brands and OTAs has been surprisingly even-keeled over the last year with overall share shifts amounting to less than one percentage point up or down for each sector. Source: Hotel Marketing Hotel direct booking campaigns not taking meaningful share from OTAs
Premier Inn, the hotel chain that doesn’t need Booking.com or Expedia While the likes of Hilton Worldwide, Marriott International and InterContinental Hotels Group have all made a push for more direct bookings, there’s one company whose strategy has left it almost totally unreliant on online travel agents. Source: Hotel Marketing Premier Inn, the hotel chain that doesn’t need Booking.com or Expedia
Hilton: Smartphone door unlocking used 11 million times without being hacked A growing number of hotels are now allowing people to use their iPhone to unlock their doors. The Hilton hotel group, which first started experimenting with the technology three years ago, says that the security of the system is now firmly proven. Source: Hotel Marketing Hilton: Smartphone door unlocking used 11 million times without being hacked
Five ways luxury resorts leverage technology for outstanding guest service Today’s hospitality technology has emerged as a crucial tool for hotels and resorts as they strive to balance their use of technology with classic and timeless customer service. Source: Hotel Marketing Five ways luxury resorts leverage technology for outstanding guest service