How six travel & hospitality brands use personalisation to enhance the customer experience

How six travel & hospitality brands use personalisation to enhance the customer experience For brands in the travel and hospitality industry – effective personalisation can range from interactive content to targeted banners and customised travel itineraries. Source: Hotel Marketing How six travel & hospitality brands use personalisation to enhance the customer experience

The challenges hotel brands face to cut out the OTA ‘middleman’

The challenges hotel brands face to cut out the OTA ‘middleman’ Though the big hotel chains are spending a significant amount in their marketing campaigns to encourage direct bookings, one might wonder how successful the efforts will be. Here’s a closer look at some campaigns and where the OTAs stand in all this. Source: Hotel Marketing The challenges hotel brands face to cut out the OTA ‘middleman’