The challenges hotel brands face to cut out the OTA ‘middleman’

The challenges hotel brands face to cut out the OTA ‘middleman’ Though the big hotel chains are spending a significant amount in their marketing campaigns to encourage direct bookings, one might wonder how successful the efforts will be. Here’s a closer look at some campaigns and where the OTAs stand in all this. Source: Hotel Marketing The challenges hotel brands face to cut out the OTA ‘middleman’

Sabre completes investigation into SynXis data breach

Sabre completes investigation into SynXis data breach Sabre’s investigation into a credit card data breach in its SynXis hotel reservations system found that it was contained to “a limited subset of hotel reservations,” but an unauthorized party did have access to credit card numbers, expiration dates and cardholder names. Source: Hotel Marketing Sabre completes investigation into SynXis data breach