Hotel groups turn to TripAdvisor for direct-booking strategy

Hotel groups turn to TripAdvisor for direct-booking strategy One hotel chain, Marriott International, which participates in TripAdvisor Instant Booking, and one that doesn’t, Hilton Worldwide, are now both using TripAdvisor to persuade travelers through advertising to book direct on the hotels’ respective websites. Source: Hotel Marketing Hotel groups turn to […]

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