The direct booking war is a myth, at least for hotels in Europe

The direct booking war is a myth, at least for hotels in Europe After giving away much of their business to OTAs, hotels aim to reduce what are now substantial distribution costs by bringing more traffic in house. But what is often forgotten about this conflict is that by and large it is a U.S. phenomenon. The reason: Europe and the rest of the world are too fragmented. Source: Hotel Marketing The direct booking war is a myth, at least for hotels in Europe