Booking.com expanding beyond hotels Renowned for its hotel-only focus, Booking.com’s homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned by parent company Priceline Group. Source: Hotel Marketing Booking.com expanding beyond hotels
Fake travel firms ‘duping Google into thinking they are genuine’ Bogus travel websites are reportedly duping Google into thinking they are genuine so they can target more than 5,000 British holidaymakers a year with phantom holidays. Source: Hotel Marketing Fake travel firms ‘duping Google into thinking they are genuine’
Flight Centre clients gain access to Airbnb for Business inventory The deal gives the Australia- and New Zealand-based company’s clients access to Airbnb for Business inventory, as well as Airbnb’s suite of travel manager tools and traveler dashboards. Source: Hotel Marketing Flight Centre clients gain access to Airbnb for Business inventory
Building customer loyalty through the direct channel, the unresolved issue The first booking through an intermediary channel is very welcome. However, successive bookings from that client, and ideally from his friends and acquaintances, should be direct. If you can’t manage that, you’re doing something wrong. Source: Hotel Marketing Building customer loyalty through the direct channel, the unresolved issue