Hotel CEOs love direct booking but they have varied views about strategy

Hotel CEOs love direct booking but they have varied views about strategy Whether you choose to view it as a war or not, it’s fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency. Source: Hotel Marketing Hotel CEOs love direct booking but they have varied views about strategy

Airbnb readies a premium tier to compete more with hotels

Airbnb readies a premium tier to compete more with hotels Airbnb is close to launching a new service that will match guests with quality-inspected home and apartment rentals. The product is intended to attract higher-paying travelers who have yet to use Airbnb because they prefer the amenities guaranteed by fancy hotels. Source: Hotel Marketing Airbnb readies a premium tier to compete more with hotels